Born in 1983 from Hasbro’s vision of celebrating childhood wonder, My Little Pony galloped beyond toys to become a global symbol of joy and camaraderie. At its heart lies Equestria—a technicolor realm where pastel-maned ponies teach timeless lessons about empathy, courage, and embracing one’s uniqueness.
Born in 1983 from Hasbro’s vision of celebrating childhood wonder, My Little Pony galloped beyond toys to become a global symbol of joy and camaraderie. At its heart lies Equestria—a technicolor realm where pastel-maned ponies teach timeless lessons about empathy, courage, and embracing one’s uniqueness.
The brand’s transformative chapter began with “Friendship Is Magic” (2010), introducing Twilight Sparkle and her friends embodying the “Elements of Harmony.” Each character—from adventurous Rainbow Dash to kindhearted Fluttershy—mirrored diverse personalities, showing that differences strengthen communities. Their adventures blended whimsy with heartfelt storytelling, resonating across generations and sparking an unexpected adult fandom (“Bronies”) who championed its themes of inclusivity.
More than pastel aesthetics, My Little Pony thrives on “cutie marks”—symbols representing every pony’s purpose. This metaphor for self-discovery became its signature, encouraging fans to embrace their talents. The brand expanded through animated films, comics, and digital content while maintaining its core message: friendship is an active choice, not just magic.
Today’s “A New Generation” (2021) refreshes the legacy for modern audiences, tackling distrust between pony tribes and proving unity triumphs over division. Merchandise ranges from collectibles to educational kits, all designed to spark creativity.
My Little Pony’s enduring magic lies in transforming simple ideals into actionable wisdom. It’s not just a world where ponies talk—it’s where audiences learn to listen, grow, and gallop toward kindness together.
Power of Pony’s Hoofprint：
As Hasbro’s flagship girls’ brand since 1983, My Little Pony has captivated generations with its magical storytelling. Boasting over “400 million merchandise units sold” across 197 markets worldwide, the franchise reigns as a pop culture phenomenon. Its digital footprint is equally staggering: “12 billion+ online video views”, “90% brand awareness” among target audiences, and “30 billion+ social media impressions”. Fans worldwide fuel its vibrant community, generating “13 billion+ pieces of user-created content (UGC)” celebrating friendship and creativity.
The My Little Pony brand voice is positive, enthusiastic, and inclusive. Stories and adventures
are set in the fantastic world of Equestria and friendship is central to every brand expression.
MLP branding should be engaging, caring, loyal, smart, honest, friendly, empowering, and
funny. Engage consumers by using clear and simple language and try to make an emotional
connection through stories about friendship, adventure, and togetherness.
Creative Arts and Crafts
Children express themselves through various art projects, using different materials.
Storytime and Literacy
Engaging story sessions foster a love for reading and help develop language skills.
Outdoor Play and Exploration
Our outdoor activities encourage physical development and teamwork.
Music and Movement
Children participate in music and movement activities.
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